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The brand will offer guests access to its portfolio of intention-based well-being fragrances, hair and body mists and body oils, led by the cult-favorite 11 11 collection.
September 2, 2026
By: Lianna Albrizio
Lake & Skye, the well-being fragrance and body care brand, has launched in Target Beauty Studio.
The retailer’s new prestige beauty destination, which features emerging and global beauty brands, opens Sept. 10 in more than 600 stores nationwide and on Target.com.
Lake & Skye will offer Target guests access to its full portfolio of intention-based well-being fragrances, hair and body mists and body oils, led by the cult-favorite 11 11 collection and the brand’s newest pillar, Lake & Skye 222.
“Target Beauty Studio is a premium discovery destination, which makes it the ideal place to introduce Lake & Skye to a new generation of beauty shoppers,” said Roxann Blasz, president of Lake & Skye. “It’s an opportunity to put our best-selling 11 11 fragrances and body care in front of guests who are actively seeking elevated, wellness-driven brands. This launch reflects how we’re growing thoughtfully, in the places where our customers already are.”
The brand will be featured on the main table, where Target Beauty Studio will bring the Lake & Skye story to life through an immersive experience that encourages guests to discover and sample the fragrance collection.
Additional placements on the Spotlight endcap, Prestige Fragrance wall and Fragrance Minis endcap will further extend the brand’s visibility throughout the space.
“When I founded Lake & Skye 11 years ago, the vision was simple: to create products that help people feel more connected to themselves through intentional rituals,” said Founder Courtney Somer. “What started as a deeply personal practice has become a brand rooted in fragrance, energy, and everyday moments of pause. Seeing Lake & Skye come to life inside Target Beauty Studio is a full-circle moment and proof of how much the way we think about scent, beauty, and self-care has grown.”
Lake & Skye’s hero 11 11 collection helped define the modern skin-scent category and has become a cult favorite, with one 11 11 fragrance sold every three minutes. The brand is now available in more than 4,000 retail doors across North America.
At launch, Target guests will be able to shop Lake & Skye’s full assortment, including:
The 11 11 Collection — Lake & Skye’s iconic well-being fragrance franchise and the brand’shero, led by the 11 11 Eau de Parfum;
Lake & Skye 222 Eau de Parfum — the brand’s newest fragrance pillar, built on nurturing milk notes;
The extended 11 11 fragrance family — 11 11 Moon, 11 11 Vanilla, 11 11 Azure and 11 11 Lychee;
Bodycare and Hair & Body Mists — including the Body Oil, Fragrance Oil Rollerball and Hair & Body Mist, plus discovery sets and travel-friendly minis.
Read more on Lake & Skye here.
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